Illumia

Email & SMS Marketing

One of the most important players in Italy for the supply of gas and electricity to both commercial and non-commercial establishments, with more than 200,000 active customers.

Objective

Approach the customer during the life cycle using email and SMS as communication channels not only for promotional but also for informational and service-oriented purposes.

Solution

An email and SMS plan to manage the relationship with the customer and enrich the database with new information about users and preferences.

Illumia Case Study

Results achieved

centralized customer relationship process within MagNews where automated communications are based on the customer’s unique life cycle. In addition to having an informational purpose, messaging is useful for stimulating upselling and cross-selling to other business lines (gas and energy). Illumia records excellent results for email marketing campaign performance in its Illumia For You initiative.

Download the Case study