Data Protection

La raccolta e l’utilizzo etico dei dati sono temi fondamentali per tutte le imprese. Scopriamo come proteggerli in un mondo digitale in continua evoluzione.

Multichannel Marketing Automation

This guide spiega come creare flussi di comunicazione personalizzati con la Marketing Automation, con l’obiettivo di acquisire nuovi potenziali contatti da trasformare in clienti.

A Non-Profit Case Study Collection

5 success stories, and 5 good reasons to build a marketing automation project for fundraising. The main stages of the Donor Journey told through the lenses of 5 important non-profit organizations. Acquisition, Conversion, Retention, Recapturing, Loyalty Is there a phase in the Donor Journey that interests you the most? Each one will reveal how to take marketing action in order to … Continua a leggere

A practical guide to eCommerce

The digital impact on Retail has inevitably pushed brands to leverage online marketplaces, learn how 3 of our clients have undertaken this path. Why is it important for a company to have an eCommerce site? Digital transformation has strongly impacted the consumer purchasing process, obviously spreading its impact on eCommerce as a consequence. Sitting the game out … Continua a leggere

Exploring On-Premises in 2020. Top 7 Questions to Ask Your Sales Rep

– The Enterprise Edition for Banking and Insurance While marketing becomes increasingly vital in driving the revenue growth of a company, a focus on tools and technologies required to break through new ways of interacting with customers has become imminent. As the custodians of an Enterprise’s greatest asset (data), IT often has veto power when … Continua a leggere

Digital Contact Strategy

Today, placing the client at the core of your marketing strategy is the way to stay relevant. How is it done? Knowing and understanding how and when to intercept with the most appropriate tools. What are the most strategic instruments in the relationship with our users? The study analyzes 16 digital practices, essential for building a long-standing relationship with our users, from … Continua a leggere

The Loyalty Program

Having a solid relationship with your retailers can give your company the winning touch to your corporate sales. Together with Campagnolo, we came up with an innovative Retail Program. How do you create a digital meetup point for your retailers? We’ll explore how creating a portal with a personalized User Experience can stimulate seller interaction. What’s the best communication … Continua a leggere

Retailer 4.0: cosa cambia per le aziende e per i consumatori?

La Guida indaga i comportamenti di consumo dei nuovi consumatori digitali, studiandone il journey, i touchpoint preferiti e i trigger di attivazione.

SMS Marketing

Uno strumento utile per creare un forte engagement con il cliente e che genera sempre alti ritorni sull’investimento. Perché utilizzare il canale SMS? Più del 90% di chi possiede uno smartphone legge i messaggi ricevuti entro 3 minuti dalla consegna. (Pew Research Center) Quali sono le best practice e cosa evitare? Abbiamo racchiuso tutti i DO’s e … Continua a leggere

Digital Commerce

I 12 Step per Costruire la Relazione con il Cliente. La Formula di Inglesina. L’evoluzione del Retail Dallo shop tradizionale al Digital Commerce Retail, passando per l’eCommerce, in una strategia che pone il Cliente al centro degli sforzi aziendali. Il Progetto Inglesina La Marketing Automation come mezzo per creare dei flussi di comunicazioni per conoscere e … Continua a leggere