E-Marketing

Anyone working in the e-mail marketing business knows only too well that the "ready, aim and fire" technique does not hit the target, because today, thanks to the Internet, marketing means listening. Innovation and new technologies have provided marketers with new opportunities for researching contacts, acquiring new customers, learning about their level of satisfaction and maintaining their loyalty over time.

The MagNews staff designs and delivers solutions for direct digital marketing which will help you define your aims and set out clear objectives and measurable results.

Data Building

Getting to your prospects when preparing the launch of a product or service is essential. Our e-marketing consultants can recommend innovative projects which will allow you to implement and segment your database.

Lead generation

Plan advertising campaigns targeted to specific segments of interest: our staff can suggest ways of reaching a specific target audience using e-mail, proposing activities aimed at generating new leads. Promotional DEM on external databases and games and contests offering prizes are all strategies used in web marketing to increase your contact base.

Loyalty

Contact plans, newsletters and exclusive promotions are all tools used in direct marketing to increase loyalty to your brand and products and they can be achieved every day using e-mail. The MagNews team is made up of e-mail marketing specialists ready to assist you with customised projects to get the most out of your database.

Customer Satisfaction

Knowing what your customers think of you is essential if your marketing strategy is a listening strategy. The staff at MagNews can develop applications which can be integrated into your company CRM and databases to avoid you losing target sensitivity. We carry out surveys aimed at obtaining strategic data output (CSI, Net Promoter Score, etc.). We manage feedback through personalised contact plans.

After Sales

Our IT experts develop contact plans which enable you to manage all after sales activities by e-mail (e.g. assistance agreements, targeted promotions, offers on dedicated accessories, warranty renewals, promotions offering to replace out-of-warranty products with new ones).

Branding

Advergaming and multimedial content are both strategies aimed at heightening exposure and raising awareness of your brand on the market. Thanks to MagNews and an extensive network of partners, we can advise you how to make e-mail one of the main vehicles to promote your brand.