MagNews provides simple API (Application Programming Interfaces) which allow our customers to integrate the data of e-mail campaigns with those already present on other systems used in the company (CRM, ERP, SFA, analytics or other applications in-house).

The integrations may be done on various levels, both on data or content, and can be customised by our developers on the basis of specific needs of the customer.

Database: customer data present in your business Data Warehouse can be synchronized with Magnews in any time and in real time.

Content Management: MagNews staff can realize applications ad hoc to integrate newsletter content or other communications with web sites and pages.

Web analytics: MagNews integrates with the major Web analytics systems (e.g. Google Analytics) allowing you trace the impact of your e-mail marketing campaigns to your web sites.

CRM and Business Intelligence: users behavioral data and all the reports of marketing intelligence produced by MagNews may be integrated with your Business Intelligence systems, CRM, ERP and SFA, allowing you identify new clusters and activate specific plans of lead nurturing.