A/B Test
What happens if you are ready to send out a communication but you are
not sure about the title, the sender or the content? How can you decide
which will get a better response?
MagNews can conduct a sample survey and create two small groups of
subscribers. Communication A will be sent to the first group and
communication B to the second. After analysing the performance of the
two e-mails, you will be able to decide which one to forward to the
remainder of your subscribers for maximum success.
Tests carried out on similar groups
Find out which e-mail has a better call to action
Find the right subject line for your e-mail
