MagNews, Direct Marketing Solution
MagNews, la tecnologia intelligente per il marketing digitale diretto
MagNews is a technological platform designed to manage multi-channel direct marketing campaigns (e-mail, SMS, MMS and fax) in a simple yet efficient manner.
Our product is an "intelligent" platform which is guaranteed to give clients the best return on their direct communication activities and to help them connect with their target audiences.
MagNews is available in three different versions: saas, server, and agency, to better suit your business needs.
MagNews is also a "Delivery". A module dedicated exclusively to high-performance deliverability that can also be sold separately from the platform.
MagNews allows:
Managing your contacts: acquire more databases, import or update easily your
contacts. Segment them through the creation of flexible filters to
improve your performance.
Creating messages: create, import, automate and customise your message in a few clicks without knowing the programming language.
Sending messages: send e-mails automatically, in an immediate or pre-recorded
way, for special events, etc. MagNews reaches a deliverability rate of 98%.
Analysing the campaigns: analyse the performance of your campaigns to know
who, when and how often the links have been visited by an alert sent in real time.
Improving the campaigns: test the effectiveness of your campaigns through
A-B split, clean the database, customise the sending on individual recipients, compare the behaviour of your contacts through advanced statistics.
Optimizing the ROI: optimize the profitability of your e-mail marketing activities through valid Marketing Intelligence tools. MagNews provides advanced reports that return important information on the customers behaviour as regards the campaigns, satisfying the needs of database profiling and behavioral targeting & tagging.
