What changed in E-mail marketing
10 June 2010
On 23 June we will be in Milan for the Online Marketing Revolution Summit edited by Business International. The intervention of Elisa de Portu, Marketing Manager of Diennea,
will be entitled "What changed in e-mail marketing: new trends and a pair
of good advice".
The idea that will take part in the roundtable starts from the assumption that today e-mail marketing activities have changed, grown and matured enough to move all the attention from technology (qualifying) to projects research with clear goals and measurable objectives. Our proposal is this: forget for a day of technical issues and see what you can "really" do with e-mail marketing, to use it as a privileged relationship with users.
During the convention we will show three examples of direct marketingprojects that follow the ideal path from leads to loyal customers. We will talk about lead nurturing and management (welcome e-mail, content, targeting and tagging), relationship management after the first purchase in e-commerce and not (transactional e-mail and building confidence) until the customer satisfaction (manage after sales and feedback).
The slides of the event will be available on our website from Thursday, 24 June.
To view the entire day's schedule http://onlinemarketing-forum.businessinternational.it/overview.action
The idea that will take part in the roundtable starts from the assumption that today e-mail marketing activities have changed, grown and matured enough to move all the attention from technology (qualifying) to projects research with clear goals and measurable objectives. Our proposal is this: forget for a day of technical issues and see what you can "really" do with e-mail marketing, to use it as a privileged relationship with users.
During the convention we will show three examples of direct marketingprojects that follow the ideal path from leads to loyal customers. We will talk about lead nurturing and management (welcome e-mail, content, targeting and tagging), relationship management after the first purchase in e-commerce and not (transactional e-mail and building confidence) until the customer satisfaction (manage after sales and feedback).
The slides of the event will be available on our website from Thursday, 24 June.
To view the entire day's schedule http://onlinemarketing-forum.businessinternational.it/overview.action
