Come and see us on stand 15. As always, the staff of MagNews will be on hand to share its experience, demonstrate its technology and show us what the future has in store.

MagNews will be presenting an innovative feedback management project at IAB 2009, which brings together e-mail marketing and the Customer Satisfaction Index.

If we want to communicate, let's start by listening. This consideration has prompted digital marketing to develop systems that allow companies to connect with their clients, so they can learn something about themselves from them. For any technology provider in the marketing industry, this process involves collecting important information and then coming up with equally important answers. This is why e-mail marketing is a highly effective way of looking after your clients.

MagNews has designed an automated solution which focuses on the Customer Satisfaction Index. How is this index put together and how can we raise the scores over time? Our answer is based on one assumption: we must collect and manage all feedback. To grow, improve and increase customer loyalty.

IAB Forum Milan 4 November 2009. Sala Rossa. 4.00 pm
Speaker: Maurizio Fionda, CEO Diennea
Title: Marketing and the Customer Satisfaction Index: MagNews solutions to make marketing sit up and listen.

Milan Convention Centre.
MagNews is on stand 15!