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manfrotto
Client
VitecGroup Italy, the Imaging & Staging division of VitecGroup Plc, a multinational listed on the London Stock Exchange, has various business units throughout Europe, the United States and Asia and is specialised in designing, manufacturing and distributing equipment, professional camera supports and bags for the photo, video, lighting and entertainment industries. VitecGroup Italy owns a number of leading brands such as Manfrotto, Gitzo and Avenger.
Aims
To find a single instrument to meet the management and communication needs of several brands throughout the world.
International editorial offices
Solutions
MagNews is the ideal product for a business like Manfrotto which sends out large volumes of profiled e-mails to different targets. Since 2006 MagNews has single-handedly managed this group of companies spread throughout the world. With eight totally independent editorial offices, Manfrotto has chosen MagNews for all its e-mail marketing needs in Germany, Japan, UK, the U.S.A. and France.
Results
Maximum costs-benefits ratio. The right approach for a business at the top of its game.
Numbers
37% average open rate of the e-mails it sends around the world.
