Dolce & Gabbana
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D&G
Client
International group and leader in the luxury goods sector.
Aims
To integrate different interfaces on a single platform in order to collect data and manage profiled newsletters.
Integration through web service
Use of multi-channels
Solutions
MagNews has been responsible for sending Dolce&Gabbana's newsletters throughout the world since 2003. Over the years this renowned brand, whose website hosts dedicated web projects, its on-line store, social network and community, realised it needed a more professionally managed and personalised platform. So Diennea developed a MagNews centralised solution for Dolce&Gabbana which enabled it to collect and manage data using web service interfaces which were optimised for the group.
Risults
The MagNews platform is a huge asset for a large organisation such as Dolce&Gabbana in its worldwide communication activities. The great multi-channel communicative impact of the brand is capitalised without wasted resources or loss of data.
Numbers
Hundreds of registrations every day.
