banner CHist
canon
Client
Canon is a multinational corporation which operates in more than 140 countries and is a world leader in imaging and professional solutions for document management.
Aims
To send out information and updates to a network of dealers, agents, buyers and people involved in the business. Canon is looking for a fast and easy way to handle its internal communications, amongst other things.
Network
B2B communication
Solution
Canon chose the Full Service version of MagNews which offered an efficient platform and an expert team who created newsletters, sent them and then produced the statistics for analysis. Thanks to MagNews, Canon could compare customer details in its database with the topics read in its newsletter, ensuring that its ongoing relationship with its users was geared towards their needs.
Results
MagNews turned out to be an invaluable communication tool as far as CRM and control of the sales network were concerned: thanks to its excellent relational database features, MagNews regularly provides its subscribers with stimulating information and monitors their reactions. The success of this venture is clear to see in the high open rate of each send: proof that the e-mail is welcome, understood and timely. These results are also combined with the excellent e-mail marketing service it carries out for B2C, the driving force behind the business and the development of its e-commerce.
Numbers
1 newsletter a week (with 4 different layouts depending on different loyalty dealer groups)
1 newsletter every 2 weeks sent to dealers in its IT&Office division
60% average open rate
