Client

The National Association of Italian Dentists, founded in 1946, is the trade union most representative in Italy. It welcomes more than 22,000 associates and carries out both trade union, cultural and scientific activities.

Aims
ANDI collaborates with MagNews for many years with the objective of using new technologies to expand the associative database, involve the members, provide services (information, Pec addresses, inscriptions, on-line payments etc.)

Solution

MagNews manages to Andi many projects with the aim to cover all the informative and marketing needs of the Association and make the communication flow easy and punctual. The contact plan of Andi provides five types of communications, differentiated on the basis of contents and objectives.

 Trade union Newsletter: to inform of interesting rules, new rules and State laws.

 Cultural Newsletter: to communicate courses, conferences, in-depth meetings etc.

 Presidential Newsletter: life and political/institutional relations (elections, decisions, new accessions, new prevention projects etc.).

 ANDI Services: new conventions and services updates for the benefit of members.

 Wishes (Merry Christmas, Happy Birthday etc.): to convey the sense of belonging to the Community.

All the communications are managed by the staff of MagNews that will ensure both graphics and periodicity by cooperating to a vision of all communication activities of the Association.

The excellent results obtained in a 6-years-collaboration, today the advice of Diennea for Andi sweeps on many projects of digital marketing: database management, websites, social network, organization of events in streaming, e-learning etc.

Results
Today the associative database is very wide and well qualified, because these projects are in place since 2005. On a total of 22,840 members, the Association is able to reach 20,734 of them via e-mail or SMS, with a high rate of reading and response.

This is a great result for the Community life, because it enables timeliness and optimization of communication costs and transparency on all the opportunities given to members, that it turned into a direct and participated relationship.

The result obtained in occasion of the Month of Dental prevention 2010 show ANDI success. A timely contact plan of calls and recall by e-mail and SMS has returned an high percentage of subscribers (13,000 dental surgeries) in addition to improved management of data collection times and quality.